Bill Saporito

Bill Saporito is an assistant managing editor of TIME and directs the magazine's coverage of business, the economy, personal finance, and sports.

I Once Called English Football a 'Tragedy' on the Cover of TIME. Who Knew It Might Have a Happy Ending?

Once again, English fans are chanting that 'it's coming home.' Only this time, the expectations are real

By Bill Saporito July 9, 2021

Why a Rate Hike Is an Indicator of a Healthy Economy

Forget about your brackets in the March Madness pool. The surest bet this month has been that the Federal Reserve would raise interest rates at next meeting. And it did, boosting the federal funds target...

By Bill Saporito March 16, 2017

Why Market Timing Never Works

Don’t try to time the market. Don’t chase performance. How many times have you heard those admonitions? Not enough, apparently. Data recently released by research firm Morningstar once again demonstrated that as investors we’re still...

By Bill Saporito March 13, 2017

Why It's Now An Empty Nesters' Housing Market

There’s a mismatch in the housing market. Demand is rising, yet homebuilders don’t have the capacity to create the supply the way they did in the boom years. They haven’t banked as much land, they...

By Bill Saporito March 10, 2017

There's a Brilliant New Way to Pay Less for Your Flights

Here's exactly how to save a ton of money on airfare—especially if you book last-minute

By Bill Saporito May 25, 2016

Why the Best Investment Move is the Least Obvious in Today’s Stock Market

Know when to hold ‘em

By Bill Saporito March 17, 2016

Travel Insurance Is No Longer Just for the Over-Prepared

Aggregation is changing the business

By Bill Saporito October 22, 2015

Is the 8-Year Auto Loan In Your Best Interest?

Crunching the numbers

By Bill Saporito September 17, 2015

Making Good, Plus a Profit

A new type of company lures activist entrepreneurs

By Bill Saporito March 12, 2015

All Adorable Puppies Should Die

Bud wasn't wrong to move back to marketing beer as beer, no matter what craft purists say

By Bill Saporito February 5, 2015

S&P Settlement Is Odious — and Business as Usual

The settlement is huge news and proof that the shady arrangement between Wall Street and Washington is back to business as usual

By Bill Saporito February 3, 2015

The Blizzard That Won’t Go Down in History

Behind the botched predictions

By Bill Saporito January 29, 2015

Hershey Had Every Right to Block 'Real' Cadbury Bars

This candy was crushed for a good reason

By Bill Saporito January 27, 2015

Why the Big Blizzard Fizzled in New York

Inside the imprecise art of weather forecasting

By Bill Saporito January 27, 2015

Texas Takes a Hit

Shale Riches created jobs and wealth. Now the state faces life after the boom

By Bill Saporito January 22, 2015

Sarah Palin Is Right: It's a Blurry Line Between Edible and Pettable on the Frontier

As an equal-opportunity omnivore living in Manhattan, I have to respect Palin’s point

By Bill Saporito January 5, 2015

Soccer's Brightest American Star Chases a Title

Closing time for Landon Donovan

By Bill Saporito December 5, 2014

The Air Bag Blowout

Air bags are meant to save lives. Now a massive recall shows how they can turn deadly

By Bill Saporito December 4, 2014

Thanksgiving Travel Tips

If you have to travel this Thanksgiving

By Bill Saporito November 25, 2014

Everything You Need to Know About Takata's Air-Bag Recall

So far, 7.8 million cars have been recalled from 10 manufacturers over explosive airbags

By Bill Saporito November 20, 2014